Naukri.com Case Study - Digital Creative

Aditya Birla Capital comic campaign comic campaign case study - hero visual, abstrct design

Conceptualising And Designing a Character-Driven Campaign For India's Leading Life Insurance Policy Company.

Social Media

Marketing Collaterals

Print Design

UI Design

Custom Illustrations

Social Media

Marketing Collaterals

Print Design

UI Design

Custom Illustrations

Brand overview

Aditya Birla Sun Life Insurance Company Limited (“ABSLI”) is an international financial services organisation in Canada. ABSLI offers a range of products across the customer’s life cycle, including children’s future plans, wealth protection plans, retirement and pension solutions, health plans, traditional term plans and Unit Linked Insurance Plans (“ULIPs”).

Aditya Birla Capital comic campaign comic campaign case study - design approach visual, abstrct design

The Challenges

Developing a bespoke brand mascot character strategically designed to resonate with and captivate a younger target demographic

Adapting creative assets to seamlessly align with the updated brand identity guidelines and visual language, ensuring a cohesive and consistent brand experience

Conceptualising a vibrant, high-impact visual design approach that maximised brand messaging efficacy through minimal use of text

The Approach

Developed a relatable, humorous comic storyline tailored to resonate with the younger demographic, striking a balance between entertainment and product education.

Designed a vibrant, quirky cast of characters to serve as engaging brand ambassadors and facilitate an emotional connection with the target audience.

Leveraged the mass appeal of the ‘superhero’ archetype, integrating this concept into the overarching character design and narrative.

Aditya Birla Capital comic campaign comic campaign case study - key design detail, abstrct design

The Impact

What started out a small idea for an expo booth, gathered widespread positive feedback due to which we turned it into a full fledged campaign. The campaign undertook a multi channel approach to scale the brand and it’s identity.

Designs were prominently featured on Cricbuzz and Google Ads, driving elevated brand awareness and engagement.

Further extended the campaign’s visibility in newspaper ads that solidified the company’s brand messaging across diverse audience segments.