Bhujialalji - FMCG Brand Design Case Study
Bhujialalji - FMCG Brand Design Case Study
Bhujialalji - FMCG Brand Design Case Study
Brand Identity
Brand Identity
Brand Identity
Presentation Design
Presentation Design
Presentation Design
Brand overview
Brand overview
Brand overview
Bhujialalji, an iconic Indian snacks brand rooted in Rajasthan, has evolved into a modern powerhouse offering a diverse range of namkeen and snacks. Balancing tradition and innovation, BhujiaLalji is committed to providing authentic taste and quality, becoming a household favourite across retail and e-commerce platforms.
Bhujialalji, an iconic Indian snacks brand rooted in Rajasthan, has evolved into a modern powerhouse offering a diverse range of namkeen and snacks. Balancing tradition and innovation, BhujiaLalji is committed to providing authentic taste and quality, becoming a household favourite across retail and e-commerce platforms.
The Challenges
The Challenges
The Challenges
Rebuilding the company profile for investor presentations. Coordinating diverse packaging designs. Crafting cohesive marketing collaterals for various platforms. Introducing new packaging for maida-based products. Maintaining the authentic Bikaneri essence while adopting a modern appeal.
Rebuilding the company profile for investor presentations. Coordinating diverse packaging designs. Crafting cohesive marketing collaterals for various platforms. Introducing new packaging for maida-based products. Maintaining the authentic Bikaneri essence while adopting a modern appeal.
The Approach
The Approach
The Approach
Established a new design guideline applied consistently across marketing collateral (Amazon, stall booths, standees, catalogues).
Established a new design guideline applied consistently across marketing collateral (Amazon, stall booths, standees, catalogues).
Innovatively designed jacket-style packaging for maida-based products, enhancing product visibility.
Innovatively designed jacket-style packaging for maida-based products, enhancing product visibility.
Merged modern aesthetics with the Bikaneri heritage in the overall packaging design.
Merged modern aesthetics with the Bikaneri heritage in the overall packaging design.
The Impact
The Impact
The Impact
A revamped company profile suitable for investor presentations.
A revamped company profile suitable for investor presentations.
Achieved uniformity across diverse packaging designs.
Achieved uniformity across diverse packaging designs.
Developed cohesive marketing collateral for various platforms.
Developed cohesive marketing collateral for various platforms.
Preserved and highlighted the authentic Bikaneri essence while embracing a modern appeal.
Preserved and highlighted the authentic Bikaneri essence while embracing a modern appeal.
Overall, the impact was positively received, aligning with BhujiaLalji’s brand goals and objectives.
Overall, the impact was positively received, aligning with BhujiaLalji’s brand goals and objectives.
Creative work built for modern brands.
Creative work built
for modern brands.
Creative work built for modern brands.
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© All rights reserved Abstrct Design - 2026
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© All rights reserved Abstrct Design - 2026
Contact Us
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To Ring
+91 98194 78752