Hammer Case Study - Watch Face Design

Exclusive watch face designs

Watchface Design

Presentation Design

Brand overview

Among the Indian masses, one would rarely find an individual unfamiliar with the brand Titan - mega giants who dominate the retail and high-end watches market.

As people collectively move towards embracing the digital wave by replacing traditional gadgets with smarter tech-driven options, smartwatches have become a new normal for most; and Titan was on the lookout for something fresh and intriguing for their new smartwatch collection.

The Challenges

The brand wasn’t just looking for aesthetically pleasing designs, they also wanted something that was highly valued by Indian consumers - functionality.

The smartwatches were going to be highly battery optimised to ensure that every charge lasted the wearer a long time; and hence the watchfaces had to be designed accordingly.

Keeping Indian consumers at the forefront, the brand also desired for festive and occasion specific designs that would appeal well to the Indian population.

The Approach

A deep research of the market landscape helped us identify what appealed to the Indian masses the most.

After tapping all discovery touchpoints, we carried out a series of discussions with team Titan, and defined the visual categories under which the watchfaces would be designed.

A phase of creative mood-boarding for every defined category helped team Titan to envision what the designs would look like under each category.

In the execution phase we accommodated client feedback in the designs through quick feedback cycles to create a collaborative experience.

Background Materials

The Impact

We designed over 100 smartwatch faces across 15+ visual categories for Titan which catered beautifully to the interests of the Indian consumers.

We helped Titan stand out and gain a competitive edge in the marketspace with exclusive designs that are creative and functional.