Jivva - Brand Identity & Packaging Design Case Study
Jivva - Brand Identity & Packaging Design Case Study
Jivva - Brand Identity & Packaging Design Case Study
Brand Identity
Brand Identity
Brand Identity
Packaging Design
Packaging Design
Packaging Design
The Challenges
The Challenges
The Challenges
The challenge was to build a functional beverage brand that could talk about gut wellness without feeling clinical or overly health-focused. Jivva needed to feel refreshing, youthful and flavour-forward, while making its functional proposition approachable and easy to understand.
The challenge was to build a functional beverage brand that could talk about gut wellness without feeling clinical or overly health-focused. Jivva needed to feel refreshing, youthful and flavour-forward, while making its functional proposition approachable and easy to understand.
The identity also needed a flexible system that could create clear distinction between flavours while staying consistent across packaging, retail and lifestyle touchpoints.
The identity also needed a flexible system that could create clear distinction between flavours while staying consistent across packaging, retail and lifestyle touchpoints.
Brand overview
Brand overview
Brand overview
Jivva is a prebiotic soda brand created to make better-for-you refreshment feel less serious and a lot more enjoyable. Built around the idea of “Good Gut Days,” the brand brings together function, flavour and fizz through a bright, expressive identity designed for everyday moments.
Jivva is a prebiotic soda brand created to make better-for-you refreshment feel less serious and a lot more enjoyable. Built around the idea of “Good Gut Days,” the brand brings together function, flavour and fizz through a bright, expressive identity designed for everyday moments.
Jivva is a prebiotic soda brand created to make better-for-you refreshment feel less serious and a lot more enjoyable. Built around the idea of “Good Gut Days,” the brand brings together function, flavour and fizz through a bright, expressive identity designed for everyday moments.
Logo Exploration
Logo Exploration
Logo Exploration
We explored a range of wordmarks to find a balance between clarity and character. Rather than leaning into conventional wellness cues, the direction focused on fluid, playful letterforms that could reflect Jivva’s energetic and approachable personality.
We explored a range of wordmarks to find a balance between clarity and character. Rather than leaning into conventional wellness cues, the direction focused on fluid, playful letterforms that could reflect Jivva’s energetic and approachable personality.
The final wordmark feels simple yet distinctive, supported by a vibrant colour system of Vital Green, Zest Yellow, Calm Canvas and Dark Brew that gives the identity a recognisable foundation.
The final wordmark feels simple yet distinctive, supported by a vibrant colour system of Vital Green, Zest Yellow, Calm Canvas and Dark Brew that gives the identity a recognisable foundation.
Mascot
Mascot
Mascot
To give Jivva a personality beyond the pack, we created an expressive mascot that brings humour, emotion and movement into the identity. Its changing moods make the brand feel more conversational and relatable, turning gut wellness into something people can engage with rather than something that feels overly functional.
To give Jivva a personality beyond the pack, we created an expressive mascot that brings humour, emotion and movement into the identity. Its changing moods make the brand feel more conversational and relatable, turning gut wellness into something people can engage with rather than something that feels overly functional.
To give Jivva a personality beyond the pack, we created an expressive mascot that brings humour, emotion and movement into the identity. Its changing moods make the brand feel more conversational and relatable, turning gut wellness into something people can engage with rather than something that feels overly functional.
Flavours
Flavours
Flavours
Each flavour was given its own vibrant visual world, using colour and fruit-led imagery to make the range easy to navigate. Pomegranate, Virgin Mojito, Crisp Apple and Peach Mango each carry a distinct personality while staying connected through one cohesive Jivva system.
Each flavour was given its own vibrant visual world, using colour and fruit-led imagery to make the range easy to navigate. Pomegranate, Virgin Mojito, Crisp Apple and Peach Mango each carry a distinct personality while staying connected through one cohesive Jivva system.
Packaging
The packaging brings brand, flavour and function together at a glance. A prominent Jivva wordmark creates strong recognition, while bold flavour colours, expressive fruit illustrations and clear product communication give every can its own character. Together, the variants create a colourful yet cohesive range across individual cans, multipacks and retail displays.
Creative work built
for modern brands.
Creative work built for modern brands.
Packaging
Packaging
The packaging brings brand, flavour and function together at a glance. A prominent Jivva wordmark creates strong recognition, while bold flavour colours, expressive fruit illustrations and clear product communication give every can its own character. Together, the variants create a colourful yet cohesive range across individual cans, multipacks and retail displays.
The packaging brings brand, flavour and function together at a glance. A prominent Jivva wordmark creates strong recognition, while bold flavour colours, expressive fruit illustrations and clear product communication give every can its own character. Together, the variants create a colourful yet cohesive range across individual cans, multipacks and retail displays.
Merch
Merch
Merch
The identity extends beyond the can through playful merchandise built around Jivva’s mascot, graphic language and punchy brand messaging. Expressions such as “Gut Over Guilt,” “Mood: Full of Fizz” and “Fuel the Move” carry Jivva’s personality into stickers and tote bags, turning the visual identity into an everyday extension of the brand.
The identity extends beyond the can through playful merchandise built around Jivva’s mascot, graphic language and punchy brand messaging. Expressions such as “Gut Over Guilt,” “Mood: Full of Fizz” and “Fuel the Move” carry Jivva’s personality into stickers and tote bags, turning the visual identity into an everyday extension of the brand.
Creative work built for modern brands.
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© All rights reserved Abstrct Design - 2026
Contact Us
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Get valuable strategy, culture, and brand insights straight to your inbox.
By signing up to receive emails from Abstrct Design, you agree to our Privacy Policy. We treat your info responsibly. Unsubscribe anytime.
© All rights reserved Abstrct Design - 2026
Contact Us
To Ring
+91 98194 78752