Koda Jewelry Case Study - Brand Design

Crafting a Luxury Jewelry Brand Inspired by Artistry and Craftsmanship

Brand identiy

Brand overview

Koda is an ethnically sourced and manufactured exclusive semi-precious jewelry brand, inspired by natural art from India and other parts of the world. They specialize in Brass, Copper, Sterling Silver, Gold filled, and Natural stone jewelry and components.

The Challenges

Koda was looking for a brand identity that better reflected their timeless vision of curating exquisitely handcrafted jewelry selections for a larger audience with refined taste. They wanted to showcase a brand that would mark their presence as creators of authentic and sustainable accessories.

The Approach

Ornamenting the values of luxury and sustainability, we crafted a design identity for Koda with wearables that adorned elements of natural suave. With the new logo offering an abstract podium feel and colors that keep one grounded, the structure reveals the allure of their lasting semi-precious stones. Koda Wearables has now unearthed a brand as timeless as abiding crystal cascades.

The Impact

As Koda proceeds to turn the page to a new chapter, this refreshed brand identity subtly makes a statement of keeping its Indian roots grounded while catering to a larger audience. Koda’s new design system translates its sustainable and imperishable vision into a brand identity that makes handcrafted sophistication as unique as their celestial stone hoops.