Mellon Wellness brand & app UI design case study - hero visual, abstrct design
Mellon Wellness brand & app UI design case study - hero visual, abstrct design

Building a Brand Identity For a Mobile Healthcare Company

Building a Brand Identity For a Mobile Healthcare Company

Building a Brand Identity For a Mobile Healthcare Company

Brand Identity

Brand Identity

Brand Identity

Presentation Design

Presentation Design

Presentation Design

Brand overview

Brand overview

Brand overview

Mellon Wellness is a mobile lab testing company, offering door-to-door services with a user-friendly app for convenient access to medical reports and appointments.

Mellon Wellness is a mobile lab testing company, offering door-to-door services with a user-friendly app for convenient access to medical reports and appointments.

Mellon Wellness brand & app UI design case study - brand challenge visual, abstrct design
Mellon Wellness brand & app UI design case study - project impact visual, abstrct design

The Challenges

The Challenges

The Challenges

Limited awareness of the company’s existence. 


Building trust regarding the security of medical records.


Establishing credibility in the health and wellness industry.

Limited awareness of the company’s existence. 


Building trust regarding the security of medical records.


Establishing credibility in the health and wellness industry.

Limited awareness of the company’s existence. 


Building trust regarding the security of medical records.


Establishing credibility in the health and wellness industry.

Mellon Wellness brand & app UI design case study - brand mockup visual, abstrct design

The Approach

The Approach

The Approach

Developed a new brand identity, including a logo that creatively represents blood cells with different colours corresponding to the various fields of expertise. 

Developed a new brand identity, including a logo that creatively represents blood cells with different colours corresponding to the various fields of expertise. 

Designed an intuitive UI for the app, ensuring a seamless user experience. 

Designed an intuitive UI for the app, ensuring a seamless user experience. 

Created outdoor advertisements and social media creatives to enhance visibility.

Created outdoor advertisements and social media creatives to enhance visibility.

Mellon Wellness brand & app UI design case study - design exploration visual, abstrct design
Mellon Wellness brand & app UI design case study - hero brand visual, abstrct design
Mellon Wellness brand & app UI design case study - design system visual, abstrct design
Mellon Wellness brand & app UI design case study - additional design visual, abstrct design

The Impact

The Impact

The Impact

Increased brand awareness and trust among the target audience. 

Increased brand awareness and trust among the target audience. 

Successful presentation to investors with the new brand identity. 

Successful presentation to investors with the new brand identity. 

Improved user engagement and satisfaction through enhanced app design.

Improved user engagement and satisfaction through enhanced app design.

Mellon Wellness brand & app UI design case study - brand collateral visual, abstrct design
Mellon Wellness brand & app UI design case study - final showcase visual, abstrct design
Mellon Wellness brand & app UI design case study - brand overview visual, abstrct design
Mellon Wellness brand & app UI design case study - hero portrait visual, abstrct design
Mellon Wellness brand & app UI design case study - key design detail, abstrct design
Mellon Wellness brand & app UI design case study - brand application visual, abstrct design

Creative work built for modern brands.

Creative work built

for modern brands.

Creative work built for modern brands.

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Get valuable strategy, culture, and brand insights straight to your inbox.

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© All rights reserved Abstrct Design - 2026