Sleak - Brand Identity & Creative Direction Case Study
Sleak - Brand Identity & Creative Direction Case Study
Sleak - Brand Identity & Creative Direction Case Study
Brand Identity
Brand Identity
Brand Identity
Presentation Design
Presentation Design
Presentation Design
Brand overview
Brand overview
Brand overview
Sleak is a modern self-care healthcare brand that is working to empower individuals with their premium incontinence solutions that combine comfort, confidence, and protection.
Sleak is a modern self-care healthcare brand that is working to empower individuals with their premium incontinence solutions that combine comfort, confidence, and protection.
The Challenges
The Challenges
The Challenges
The brand identity lacked the strength and clarity needed to communicate Sleak’s core values.
The brand identity lacked the strength and clarity needed to communicate Sleak’s core values.
This is the brand’s first presence in the market hence the
scope of research and references was limited.
This is the brand’s first presence in the market hence the scope of research and references was limited.
This is the brand’s first presence in the market hence the scope of research and references was limited.
A distinct and modern visual identity was essential to support the brand’s marketing efforts across digital, retail, and healthcare platforms.
A distinct and modern visual identity was essential to support the brand’s marketing efforts across digital, retail, and healthcare platforms.
The Approach
The Approach
The Approach
Through one-on-one discussions with the company founders, we identified their brand’s voice, and the kind of brand message they wished to convey to their target audience.
Through one-on-one discussions with the company founders, we identified their brand’s voice, and the kind of brand message they wished to convey to their target audience.
Drawing inspiration from clean, minimalist forms often found in wellness and personal care design, we developed a refined and contemporary brand identity that felt both elevated and approachable.
Drawing inspiration from clean, minimalist forms often found in wellness and personal care design, we developed a refined and contemporary brand identity that felt both elevated and approachable.
We crafted a fresh brand profile for them, designed fully in-tune with the renewed brand identity, in order to present to prospect partners.
We crafted a fresh brand profile for them, designed fully in-tune with the renewed brand identity, in order to present to prospect partners.
The Impact
The Impact
The Impact
The new brand identity reflected the brand’s core principles and was well appreciated by the founders.
The new brand identity reflected the brand’s core principles and was well appreciated by the founders.
The brand profile acted as a crucial digital asset and reinforced Sleak’s positioning in the premium self-care healthcare space.
The brand profile acted as a crucial digital asset and reinforced Sleak’s positioning in the premium self-care healthcare space.
Creative work built for modern brands.
Creative work built
for modern brands.
Creative work built for modern brands.
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© All rights reserved Abstrct Design - 2026
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© All rights reserved Abstrct Design - 2026
Contact Us
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To Ring
+91 98194 78752